Spinlock are one
of the UK's most innovative marine companies. They refer to themselves
as the "rope handling experts" and their brilliantly engineered products
have revolutionised the way yachtsmen all over the world deal with rope
management on competitive yachts. Selling Ideas were asked to help launch
their next generation PX product into the FMCG world of consummable deck
gear. Florescent inks and real "in your face" facts were the dynamic combination.
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